— Creativity is infectious. It inspires and drives success. Achievement is not "if" but "how". The problem is the challenge. The solution is the result of a creative progression. —
Visual Design
client:
REI, Inc.
Services:
UI Design
Description:
Worked with Writers, Strategists and Art Directors to execute compelling, engaging, user focused digital experiences on home and landing pages. Project promoted an off-price event to drive sales.
Partnered with marketing and merchandising to meet strategic objectives in keeping with a brand right customer experience consistent across all channels.
UI Design, Navigation, Wireframes, Prototypes and Style Guide excerpts
client:
Williams 360 Financial Advisory
Services:
Corporate Identity, Art Direction, Brand Guidelines and Style Guide
Description:
Worked with client to create a corporate identity and brand guidelines that represent a cohesive customer experience consistent across all channels.
Additional services provided:
Illustration, print buying, prepress production, press-check approval
Corporate Identity, UI Prototypes and Style Guide excerpts
client:
Wave Education Partners
Services:
Corporate Identity, Art Direction, Visual Design, Brand Guidelines and Style Guide
Description:
Worked with client to create a corporate identity, brand guidelines and style guide that represents a cohesive customer experience consistent across all channels.
Additional services provided:
Illustration, pre-press production and UI prototypes
Corporate Identity, Visual Design, UI Prototypes and Style Guide excerpts
client:
Fluent.
Services:
Hoot to Boot© Brand Identity, Brand Guidelines and Style Guide, Packaging and Visual Design
Description:
Worked with client to establish a name and brand identity for Hoot to Boot© card game. Hoot to Boot© is a phonetic game of onsets and rimes to teach reading. Identity included primary and secondary logos and illustrations, style guide, package design and digital application. Elements combined to create a cohesive experience across print and digital applications.
Additional services provided:
Illustration, print buying, prepress production, navigation of customer journey, wireframing and UI prototypes
Brand Identity, Packaging, Navigation, Visual Design, UI Prototypes and Style Guide excerpts
photo art direction
client:
Eddie Bauer Licensing Division
Services:
Art Direction and Photo Art Direction
Description:
Eddie Bauer licensed project for Valspar paint. Eddie Bauer paint line launched in Lowes stores by Valspar. Established photo plan, scouted locations and art directed photo shoot to ensure brand consistency for each paint category. Photography assets were used for in store signage and collateral.
Photo Art Direction
client:
Eddie Bauer Licensing Division
Services:
Art Direction, Photo Art Direction and Graphic Design
Description:
Eddie Bauer licensed project for Eddie Bauer Ford Explorer vehicles. This collateral was received by new car buyers to promote Eddie Bauer branded product. Designed multi-page collateral; established photo plan; scouted locations and art directed product and lifestyle photography to ensure brand consistency. Executed all stages from concept to final handoff.
Additional services provided:
Press-check approval
Design and Photo Art Direction
Collateral
client:
Eddie Bauer, Inc.
Services:
Art Direction, Photo Art Direction and Graphic Design
Description:
Worked as an Art Director with a team of designers and copy writers to establish a lookbook to drive in-store traffic and sales. This magazine inspired collateral used short headlines, "top ten" lists and lifestyle photography with limited product description copy. Design assets were used for window graphics and in-store signage to create a cohesive brand right customer experience. Photo Art Directed lifestyle and product photography.
Design and Photo Art Direction
client:
Eddie Bauer, Inc.
Services:
Art Direction, Photo Art Direction and Graphic Design
Description:
Worked as an Art Director with a team of designers and copy writers to establish illustration assets applied to all graphic applications for the holiday season. The "G is for gift" campaign was applied to collateral, in-store signage, window graphics and packaging to create a cohesive brand right customer experience. Executed all stages of collateral from concept to final hand off. Objective was to drive traffic and sales in all channels; stores, online and catalog. Photo Art Directed select lifestyle and product photography.
Design and Photo Art Direction
client:
Eddie Bauer, Inc.
Services:
Design and Photo Art Direction.
Description:
Worked as a Graphic Designer using established holiday assets to design this collateral. Cover illustrations were used for in-store signage and window graphics to create a cohesive brand right customer experience. Photo Art Directed holiday design assets to be used on cover and interior pages.
Design and Photo Art Direction
Packaging
client:
Eddie Bauer, Inc.
Services:
Art Direction and Graphic Design.
Description:
Worked as an Art Director with a team of designers to establish consistent, cohesive and on-brand illustration assets to be used across all channels for the holiday season. Illustration assets were used for in-store signage, window graphics, collateral and packaging. Executed all stages of this promotional packaging piece from concept to final hand off. Holiday CD sold in US and Canadian retail stores.
Package Design and Illustration
client:
Eddie Bauer, Inc.
Services:
Graphic Design
Description:
Design packaging for silk undergarments. Design needed to be versatile enough to last multiple seasons. Objective was to convey a premium product representative of the price point.
Additional services provided:
Worked with international sourcing team to create production die-lines. Inspected color proofs for accuracy and quality.
Package Design
public relations
client:
Eddie Bauer, Inc.
Services:
Graphic Design
Description:
Worked as a Graphic Designer on this public relations collateral. Lookbook showcased fall line at trunk shows. Photo Art Directed product photography.
Additional services provided:
Prepared files for pre-press including written print and reproduction specifications. Inspected color proofs for accuracy and quality.
Design and Photo Art Direction
client:
Eddie Bauer, Inc.
Services:
Graphic Design
Description:
Designed a public relations collateral to showcase product offering for interior designers, industry leaders and press.
Additional services provided:
Inspected color proofs for accuracy and quality.
Design
-
— Art is infinite, step back, capture and embrace. —
-
— Art is infinite, step back, capture and embrace. —
-
— Art is infinite, step back, capture and embrace. —
about
My name is Karine Keely. I am an Art Director/Visual Designer who resides in Bellevue, WA.
I thoroughly enjoy every aspect of the design process from brand strategy to implementation. I have over 15 years of design experience in all facets of multi-channel visual communications from identity and global brand strategy to advertising and promotions for digital and print, environmental graphics and photo art direction.
I worked 11 years for several leading retailers in the fashion industry and spent the last several years working with my global B2B and startups clients building brand-right strategies and designs for their business growth.
Select Experience:
Karine Keely Design: Principle, Art Director and Visual Designer (2008-Present)
MAJOR CLIENTS
Experian Employer Services: Visual Designer (2020-Present)
Mentor Creative Group: Senior Visual Designer (2022)
REI Corp: UI Designer (2019-2020)
Eddie Bauer: Art Director (1996-2006)
Nintendo Power Magazine: Graphic Designer (1996)
Lamonts Apparel Inc.: Graphic Designer (1995-1996)
Nordstrom: Graphic Design Intern (1995), The Collateral Group
Education:
Oregon State University: Corvallis, Oregon
BFA, Graphic Design (1994)
Computer Skills:
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Animate CC, Dreamweaver, After Effects) | Sketch | Figma | InVision | CSS | HTML | JavaScript | jQuery | Bootstrap | Abstract | MS Office
